Posted on 08 November 2011.
There´s a some buyers looking for a home with no problems to dress their workclothes and rehabilite their homes by themselves.
Instead of choose a property ready to live, they look for a upper fixer home. The same that car lovers who spent hours and hours fixing their cars.
For buyers this means a huge save in home buying. Moreover they have to think about fixing costs.
In some markets, because the city growing, most of this homes are in rural area.
Even it´s possible to find whole towns on sale for its reconstruction.
This kind of homes are looked by some specific buyers. As we wrote in our article, Everybody can use Mobile marketing ,if we know our clients, we could give them a better service. So, we can focus a branch of our business on this homes.
We can group in five different causes why buyer look for this type of homes.
In first place, there´s an economic motivation. This motivation can be subdivide in two different ways to look for a cheaper house.
The first one is to find a cheaper home. So buyers can save money buying this homes instead of a ready to live home with same features. Once buyer have bought the house can fix it in the way they want.
In second place, this kind of homes, are really liked by those who are looking for a high profit. Even adding fixing costs, selling price gives a reasonable profit. So there´s an opportunity not only to sell the upper fixer home. There´s a chance to fix the home and sell it later for a higher price.
In the other side, there are more motivations wich pull buyers to buy this kind of homes.
In this point, self motivation is the star. We can divide self-motivation in three differents ways.
In first place, low competence between this homes and fixed homes, makes easier to select a specific target. Most people don´t have enough time or knowledge to fix this kind of homes. They want a ready to live home and don´t pass through a fixing time.
Finally, we have the latest ranking of those who choose this type of houses.
In this case buyers choose this homes to be proud for fixing their own homes. Also, there´s other buyers who want to learn how to maintain their homes, using fixes as learning.
This type of homes gives us chances to expand our Business. We can specialized in an specific target. We must take advantage of our clients knowledge.