Posted on 09 February 2012.
There are many voices claiming about e-mail´s end. Even some multinational companies have left the email as internal communication tool.
Nothing further than reality.
E-mail is still an useful and effective online marketing tool with an affordable cost. What is more, according to a research made by Direct Marketer Assotiations, it was expected a 43,52$ revenue for each inverted dollar during 2010. At the end of 2011 this was amount was estimated in 44,25$ per dollar.
Another advantage of using e-mail campaigns is its good results to increase our clients database. We can get rich information from e-mail campaigns and at the same time create a relation with our current and potential clients.
The big deal today is that e-mail go with us. E-mail is no more chained to a pc and desk, as we have known all this years.
Another point to pay attention is new features brough by technology. We can increase our success ratio attending to new features and mobile devices.
Some factors we must consider when creating our e-mail campaigns are:
- Cross channel integration – e-mail is not a lonely message we sent to the inbox. We must integrate social media networks and squeeze all posibilities given by technology.
- Create a content strategy – when e-mail hit the reader it must be interesting for him. From the subject to the endpoint. We must engage our client further than the e-mail.
- Focused on analytics – all the actions we worthless if we don´t analyze it results. We must know what works, how it works and what´s our revenue.