Tag Archive | "smartphones"

Surf the web safely on your mobile device

Mobile phones has become in the last years in something essentials for us. That´s why in a high competitive market mobile phones must highlitgh from their competitors.

Little by little vibration advice came into mobile phones. Screens went in colour. The antenna kept in the inside. Bluetooth made possible connection between devices… and mobile Internet was the big revolution on mobile devices. Being connected everywhere using our mobile devices has changed not only its design. Now we comunicate in a different way, we buy in a different way … even our mobile phones have turned into smartphones.

If we have a look at this study by Cisco about the mobile devices market share and mobile Internet, we´ll found two big points. In first place, mobile Internet in smartphones will grow 92% average per year until 2015. The second one, is amazing. Cisco estimates that mobile Internet traffic in tablets will be 206 times bigger than now.

In next five years, it´s expected to be nearly one  mobile device  per capita  by 2015. If this is correct, there will be more than 7,2 billion mobile devices connected in the world.

According to this numbers and considering this is not a mature market, there are some precautions we have to consider. Cybercriminals have put their eyes on this devices, so we have to take care about we do.

This is why we have to be extremely carefully. In the same way we prote

There will be nearly one mobile device per capita by 2015

t our pcs, we must protect our smartphones and tablets.

We have to deal with the same threats we find on our pcs. To avoid a virus infection we have several antivirus software depending on the operative system installed on our device. If we are Android users we can choose Kaspersky Mobile Security. If we are iOS users we can install VirusBarrier.

Another threat for our devices is malware. Malware is hidden by cybercriminals in some apps available on the app stores. For example iOS apps are safer  than Android apps, because the higher requirements for developers.

We must also watch where we click. Links which redirects us to unknown or suspicious websites, or check  email senders is a must in online security. Keeping this under control we will avoid lot of threats.

Mobile devices are changing also the way we buy. Now we can buy everywhere at any time. Here we must to pay attention to our mobile payment tool. Some banks have their own payment app. But we can choose another payment app offered by trusted companies as Google with its Google Wallet.

We can not forget children in this issue. There´s lot of children who use or own a smartphone. Imaging if controlling a child in an pc is difficult, trying to do the same on a smartphone it´s even harder. That´s why have to teach them how to use this devices. Child will carry always this with them.

If we teach how to use this devices in a safer way, we will be more quiet. But we are never satisfied with our children´s protection. So we can install some apps to control the content they see or their contacts.

It´s also highly recommended to use passwords for block, unblock or run some apps. We must use strong and safe passwords, not our car plates, birthday or weak number combinations.

If we follow this instructions our mobile connections will be safer. Although the best protection is common sense, the less common of all senses.

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Everybody can use Mobile marketing

Let technology work for us. Why don´t create a 24/7 costumer service center? Why clients can´t resolve their dubts watching a video?

Technology brings us huge posibilities. You as a mitula partner know what we are talking about.

Above all, the technology we carry in our pockets, the smartphones.

Mobile marketing is becoming more and more important in marketing departments inside companies.

Big companies get the biggest part, thanks to its big budgets. But little and medium companies (SMEs) can take this powerful tool for their interests.

Users have accepted very fast this new marketing and the new Mobile Internet. Spain or UK are over 30% of smartphone market rate. In the USA this rate it´s nearly 40%. And in China it´s about 30%.

Most of these users are wishing to use their smartphones to find an answer to their questions about products. And use their smartphones to get information about their shoppings.

How can we reach these users?

The first thing to do is to adapt our website to these gadgets. The way to it it´s reducing content. Make easier the navigability. And make the lay out more visual than textual.

Once our client are in front of our showcase, it´s difficult that clients type our website on their browsers.

It´s time for the qr codes.

Qr codes are codebars that store information. This information can be costumized and we can choose what we want to be shown. There´s a lot of posibilities to include, urls, videos, podcast…

To create these codes, we just need a qr code generator.

Introduce the content we want to be displayed and click on the generate button.

Doing this we can create so many codes as we need with the content we want.



Qr code example linking to mitula´s blog


Once we have generated our code we only have to save the image. Then we can use it on ads, business cards, company cars… everywhere it could be printed.

To read it, we just need an app. Luckyly, most smartphones have installed this app, so you only need to use the camera.

So we can put into the client´s smartphone an ad, video, website… just in the same place and moment they read our code. This makes possible to show an interactive tour showing a house, pictures if we are showing a car, or conditions on a job ad…

If our budget is big enough we can create our own app for smartphones.

These apps are quite useful for clients. In their smartphones they can check the stock or products. They also can compare prices, product properties… and the big deal, buy!

This apps are an effective tool to engage clients and interact with them. But there´s a problem with this. We need to create an app for every operative system available.

Qr codes and apps are only two of the posibilities we have in mobile marketing to improve our relationship with clients.

In next entries we will continue giving ideas about mobile marketing tools and everything we can get throught them.

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