Posted on 11 November 2011.
Vertical searches are going more and more important in last years.
But… what is a vertical search? Vertical searches are those wich are made in pages with the same thematic. So if we search in an general search engine about a specific car, we´ll get lots of results with the searched term. If we search in a vertical search engine, for example, as mitula, we´ll get only ads about that car.
What can do vertical search engines for us?
This type or search engines in first place offers comfort. It searches on several pages at the same time. It can vary from a dozen to hundreds, depending on the search engine influence.
In the other hand it offers also effectiveness. We are going to receive much more results.
Lastly it gives us quality. All results has been previously filtered, so we receive exactly what we are looking for.
All this advantages are for users.
Companies are also benefited by vertical search engines. It´s an important help to their traffic. Vertical search engines increase traffic and redirects high quality traffic.
In second place, vertical search engines makes possible to reach more users.
Instead some classified ads websites could think, vertical search engines aren´t its competence. Vertical search engines boosts and enhance their business.
But companies can also take advantage of this type of searches. For example, using sectorial directories. They can use them for search exactly the profile they need.
So, they can select specificly that profile that matches in their needs. Companies save time classifying applicants.
And what about you, users and companies, are you agree with our words? What´s your favourite vertical search engine feature? And your less liked?