Posted on 04 November 2011.
Let technology work for us. Why don´t create a 24/7 costumer service center? Why clients can´t resolve their dubts watching a video?
Technology brings us huge posibilities. You as a mitula partner know what we are talking about.
Above all, the technology we carry in our pockets, the smartphones.
Mobile marketing is becoming more and more important in marketing departments inside companies.
Big companies get the biggest part, thanks to its big budgets. But little and medium companies (SMEs) can take this powerful tool for their interests.
Users have accepted very fast this new marketing and the new Mobile Internet. Spain or UK are over 30% of smartphone market rate. In the USA this rate it´s nearly 40%. And in China it´s about 30%.
Most of these users are wishing to use their smartphones to find an answer to their questions about products. And use their smartphones to get information about their shoppings.
How can we reach these users?
The first thing to do is to adapt our website to these gadgets. The way to it it´s reducing content. Make easier the navigability. And make the lay out more visual than textual.
Once our client are in front of our showcase, it´s difficult that clients type our website on their browsers.
It´s time for the qr codes.
Qr codes are codebars that store information. This information can be costumized and we can choose what we want to be shown. There´s a lot of posibilities to include, urls, videos, podcast…
To create these codes, we just need a qr code generator.
Introduce the content we want to be displayed and click on the generate button.
Doing this we can create so many codes as we need with the content we want.
Once we have generated our code we only have to save the image. Then we can use it on ads, business cards, company cars… everywhere it could be printed.
To read it, we just need an app. Luckyly, most smartphones have installed this app, so you only need to use the camera.
So we can put into the client´s smartphone an ad, video, website… just in the same place and moment they read our code. This makes possible to show an interactive tour showing a house, pictures if we are showing a car, or conditions on a job ad…
If our budget is big enough we can create our own app for smartphones.
These apps are quite useful for clients. In their smartphones they can check the stock or products. They also can compare prices, product properties… and the big deal, buy!
This apps are an effective tool to engage clients and interact with them. But there´s a problem with this. We need to create an app for every operative system available.
Qr codes and apps are only two of the posibilities we have in mobile marketing to improve our relationship with clients.
In next entries we will continue giving ideas about mobile marketing tools and everything we can get throught them.