Posted on 28 October 2011.
Who don´t smile when the baker gives your bread directly? Or when waiters gives us more sugar by themselves cause they know how we like coffee.
This is so commun for us, that we don´t notice. And it´s the best attention we could have.
Cause they know us. The person in the other side knows us. Perhaps they don´t know our name, but they know how many times we buy. How much money we spent. How many things we buy each time…
All this things become into an excellent costumer attention. And we can´t forget about all the knowledge we obtain to adapt our business to costumers. If we are successful, we´ll get costumer´s loyalty. Or like marketing people says nowadays “engagement”.
Knowing our clients we can connect easily to them. We can adapt our products and offer what they are asking for.
According to this we can group products in clusters for different targets. This clusters will be useful to unify ads, apply discounts… everything we can imagine to reach our big goals.
Some of you would be wondering how can we know the client. Well, we need to collect information about them.
We are not speaking only about their earnings, their age o if they are married or not… Today this variables aren´t as useful as they were in the past.
We must know their favourite meals, their favourite games or movies. We must know how much they are willing to pay for a car or if a storage room it´s important to them.
To manage all this information, we can use a crm software.
What does crm means? It means Costumer Relationship Management. This is, make the costumer be the center of the Business. Making all the Business parts spins around costumers.
To manage our crm we have free and payment tools.
As a payment tool we can use Microsoft Dynamics. Or the most known SAP. But we have to expend a big amount of money and time to learn how to use it because its complexity.
In the other hand, we have free tools with give us enough services for a little or medium business.
One of these free tools is Molecule an open code tool which let you manage easily lot of client´s variables.
We can also use Hipergate another free option to manager our crm.
And wha about you, is your client the center of your business?